Hla Day is a wordplay of Myanmar and English words meaning
Beautiful Day. Hla De translates as beautiful from the Myanmar language. Hla
Day is a new social enterprise which, in the coming days, will open a shop selling
Myanmar souvenirs with a contemporary design. Their clients are mainly the
tourists and the expat community in Yangon.
Unfortunately behind the creation of Hla Day lies a sad
story. Much has been written and commented about the reasons why the founder together
with the lead designer of Pomelo were literally pushed out of their business.
These reasons are still not totally clear to me. I keep my opinion, when an
enterprise, even a social one, becomes too successful nasty things have a
higher chance to happen. Like Myanmar Times rightly said the people involved in
running the business had different views on "how it should develop in the
future".
In brief, the Hla Day founders created several years ago the
popular Pomelo shop. I remember my short visit back in 2013, being on a mission
of a few days in Myanmar. I popped up in the shop at around 9pm to buy some
souvenirs for the family back home. I spent more money than I planned but I
could not hold back from such beautiful designs like the beads and recycled jewellery,
the hand-made scarves, the table cloths and the traditional paper toys. The
products had that modern twist one still cannot find anywhere else in Yangon. Back in 2013, you could only chose between
Bogyoke market and Pomelo to buy souvenirs. There was this great opportunity to
develop the highly productive sector given the influx of tourists eager to
spend their money on hand-made, unique and not mass produced gifts. Pomelo did
a great job by employing producer groups, artisans, and disadvantaged people. They
took contact, discussed, taught and trained the talented locals and finally
through the selling of products helped them to become financially stable and to grow their business. More
than two years ago, when we finally arrived in Myanmar, I immediately visited
the shop. I was amazed by the impressive array of products compared with the
previous year. Pomelo grew rapidly and together with them also the producers. I
started to buy more gifts for me, the family back home and friends. I took my
family and friends there. I wrote an article on my blog. With other words, I
became a fan.
After the split, Pomelo became Pomelo for Myanmar and
recently has undergone a shop redesign. They thirst for a new identity. Understandably.
I went recently to check out the new shop.
The first thing it struck me was the security guard present at the door. The new
design is a modern one bringing more colours to the place. But for me something
is still missing. From one of the corners I looked at the whole concept: layout
and products together. The new management did not succeed, in my opinion, to successfully
reinvent the shop. There are only a few new products but
which did not prove to me the same ingenuity
I was used to from the old Pomelo.
The Hla Day shop has an amazing venue. It is located in the
same building and on the same floor with Rangoon Tea House (RTH). I can already
imagine some beautiful events both enterprises will come up with. The RTH is a
well-known restaurant which serves delicious reinvented local food and which boosts
an impressive tea selection. Today, while visiting Hla Day, I could not help
but think at the tourists I saw in the dry season visiting Pomelo after having
lunch at the next door Monsoon restaurant. Between the two restaurants I prefer
the cosiness of RTH. I believe Monsoon became too popular (and a place to have
a lunch set menu for large groups of tourists) to keep the standards of quality food.
It happened twice that my food at Monsoon came after a very long waiting time
and on top of it was already cold.
I very much look forward to the Hla Day shop. I look forward
to the new products which I know only people who lived for many years in the
country can design. I saw today some of the new designs. One word: hla de! Their
designs and materials come from the deep understanding of the country's culture.
The more you live in the country the more you understand the people and you win
their confidence and enthusiasm for new projects.
New products: a new fashion line! |
New products: ceramics, and many more... |
As regards the producers I have some good news confirmed
from seeing some products both in the Pomelo and the Hla Day shops: some will
sell to both stores. Some will only produce for one of the shops. I wish both
social enterprises good luck, because I am interested in the well-being of the
Myanmar producers, but if I were to bet on a success story I would chose the Beautiful
Day! Because entering the shop today, which is still work in progress, I was
welcomed with smiles and hope and a designer who was motivated to show the
visitors that she does not lack new ideas. But we need to have patience she
told me. True but I am sure they will have some beautiful days ahead.
Good luck!
An already impressive website here.
Address: 81 Pansodan Street, 1st Floor, Lower Middle Block, Yangon, Myanmar
(on the same floor with Rangoon Tea House)
No comments:
Post a Comment